Category Archives: updates

Spring Events.

Spring has officially Sprung and we will be making our rounds with the book, cooking class, and lots of other fun events!!

Please join in St. Louis and Grand Rapids for all the food and fun.

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ST. LOUIS

May 18, 2014 – 10:30am-3pm Book and Mustard Sales at The Kitchen Speakeasy

My Orange House (3100 Potomac, 63118)

May 20, 20142pm Presentation and Book Signing

Grand Glaize Branch Library (1010 Meramec Station Rd, 63021)

May 22, 201411am-2pm Cheese Making Class

My Orange House (3100 Potomac, 63118)

 

GRAND RAPIDS

May 27, 2014 – Radio Interview

May 28, 20147pm Fundraiser “Iron Chef” for Grand Rapids Symphony Orchestra

The Ambassador Ballroom at the Amway Grand (187 Monroe NW, 49503)

May 29, 20146pm Vegetarian Comfort Foods Class

Downtown Market (435 Ionia Ave SW, 49503)

May 30, 20146pm VegMex Class

Downtown Market (435 Ionia Ave SW, 49503)

May 31, 201410am Vegan-omics Class

Downtown Market (435 Ionia Ave SW, 49503)

May 31, 20142pm Book Signing and Cooking Demo

Barnes and Noble (Woodland Mall, 3195 28th SE, 49512)

 

ST. LOUIS

June 37pm Presentation and Book Signing

Dan Boone Library (300 Clarksson Rd, 63011)

June 57pm Presentation and Book Signing

Sam Sachs Library (16400 Burkhardt, 63017)

June 78am-12:30pm Selling and Chatting at the Market

Tower Grove Farmers’ Market (Tower Grove Park at the Pool Pavilion)

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Moving Forward

The success of St. Louis’ Shop Like A Chef have got us all so excited about bringing it to other cities. I am in talks with a co-author in Baltimore and have been doing all kinds of research in Seattle. We are even talking about apps!!!

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Looking Back to See Forward

It was my hope that SLAC would change the way people shop and think about food in St. Louis. There is so much depth and diversity of food in the metro area, some still undiscovered. Every time you step into a small store, you are helping a small business thrive and connect. This micro-economy (also known as Slow Money) and connection with each other makes St. Louis an amazing community.

Go into Paul’s Market in North County and ask the butcher behind the counter about the best cut for pot roast, maybe you’ll get his mom’s secret recipe. Go into Seema Enterprises on Page and ask the man behind the counter how he likes to cook the mystery vegetable that you pick up. This is how we gain knowledge as a community, how we share stories, how we feel good about the food we eat.

Good food is not just about “organic” apples or “local” squash, it’s about how the food got there and then what we do with it. It’s about the how the shopping and cooking experience makes the food just as good as the ingredients. A meal imbued with good juju.

I have heard from lots of people that they find the book a great resource, but I hope they are also finding it adds experiences, stories, and wisdom that will last a lifetime.

 

How “Shop Like A Chef” came to be.

I was approached years ago to write the St. Louis version of Marilyn Pocius’ “A Cook’s Guide to Chicago” by my now co-publisher, Sharon Woodhouse. Here is Sharon’s perspective on the Chicago project and how it changed things for cooks, the culinary identity, and the shop owners of Chicagoland.

I hope we can make such a difference.

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She had me at varak. Edible silver paper. Chef and author Marilyn Pocius came to our press in 2002 with her book idea, A Cook’s Guide to Chicago: Where to Find Everything You Need and Lots of Things You Didn’t Know You Did. The book was everything our publishing company stood for: niche-specific local guides, authors with a particular passion and knowledge base, encouraging readers to get out of the house and exploring the entire city around them, and promoting local businesses.

 

We billed it as a tasty romp through gourmet shops, ethnic supermarkets, chef’s equipment stores, and much more, releasing editions in 2003 and 2006 that were amongst our best-selling titles ever. Who doesn’t love food and what publisher or author doesn’t love brisk book sales?

 

Much to our delight, we quickly discovered that the book was also making a difference. Once they bought it, people actually did use the book to expand their geographic and culinary horizons. Local stores on and off the beaten track were enjoying new customers and greater exposure. They were also making some extra money selling the books next to their cash register. Folks were buying extra copies for gifts and to keep in the glove box of their car.

 

Downtown gift shops sold A Cook’s Guide to tourists, and independent and chain bookstores sold it to the reading public. But here’s where the book really sold: Ethnic grocers, large and small; liquor stores and wine shops; health food stores; neighborhood delis; boutique equipment dealers; restaurant wholesale suppliers; author workshops and parties; artisanal cheesemakers; summer festivals; and farmers market stands. 

 

And knife sharpeners. I save this one for last because one hole-in-the-wall knife sharpening joint sold an average of 12 copies a month every month for at least 6 years, that’s about 900 books and over $7,000 profit for just one store.

 

And this is what we’re here to help Chef Clara Moore and co-author Matt Sorrell do with their new book–for themselves, for St. Louis, for St. Louis home cooks and food lovers, and for the local, independent food-related businesses of St. Louis.

 

Shop Like a Chef: A Food Lover’s Tour of St. Louis Neighborhoods is A Cook’s Guide for your town, but with the added bonus of Chef Clara Moore’s long-standing commitment to St. Louis and shopping local, eating local; Matt Sorrell’s insights into St. Louis neighborhoods; and both their personalities.

 

How can you help? Support their Kickstarter campaign and spread the word so that others can support it too. Spread the word to the businesses you know that might be a good fit for selling the book and bringing themselves some extra income (we offer generous discounts). Or, drop me a line with your ideas and I’ll add them to our list to pursue.

 

Thanks so much for reading this far and helping out if you can! Please contact me with any questions.

 

Sharon Woodhouse

Publisher, Everything Goes Media

www.everythinggoesmedia.com

sharon@everythinggoesmedia.com

312/725-6077

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Here is our KICKSTARTER CAMPAIGN. Thanks.

Recipes!!!

This book would certainly not be complete without some recipes to round out the shopping experience. I wanted to give everyone an idea of what kind of recipes are slated to be in the book, here are a few:

Madras Potatoes

Potatoes fried with pungent Indian spices like Mustard Seeds, Turmeric, Coriander, and finished with Lime Juice.

Mussels in White Wine

Serve a delicate White Wine Sauce with just about the most affordable seafood. Mussels are easy on the pocketbook and a snap to whip up.

Pickled Beets

I can’t tell you how many times at Local Harvest I have been asked for the pickled beet recipe – so here is where to find it.

Seafood Gumbo

In the spice chapter, I have included the recipe for a fairly easy Seafood Gumbo. Whip up some Beignets and Etouffe and you will have a regular N’awlins feast.

Summer Succotash

Just about one of my favorite local foods, this recipe is inspired by a Traditional Native American dish – Succotash highlights all this is wonderful about Missouri Summer – Tomatoes, Corn, and Okra.

Two Salsas for your Tamales

In the Latin American chapter, you will find recipes for two flavorful and amazing salsas: Salsa Roja, Salsa Mexicana. These salsas will go great with the Tamales for the same chapter.

Welcome Local Harvest Lovers….

Thanks for coming to check out our project, and I hope you make it to our Kick-Ass Kickstarter Kick-Off Party!!!

A little bit about the book and the project:

About six years ago I started writing a book, it was a guidebook highlighting small and local grocery stores in St. Louis. In 2008 the economy crashed and I became consumed with my job as executive chef of Local Harvest Cafe in South City – these factors lead to me shelving the project, for what I thought was forever.

Fast forward to 2012, where I found myself with a little more free time. I decided to dust of the files, reread the manuscript, and dive back in. This time around I enlisted the help of local food writer, Matt Sorrell, and really fill this book with helpful information and delicious food. I am so excited to finally be making this book (and all the work I poured into it) a reality!

Unhappy with the conventional publishing structure, Matt and I have decided to pair with a publishing consultant and print “Shop Like A Chef” ourselves!!! Your pledge will help us with printing, design, and marketing costs – so we can get the book we envisioned on shelves as soon as possible.

Below I have included the description of our book, “Shop Like A Chef: A Food Lover’s Guide to St. Louis Neighborhoods.”

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“Shop Like a Chef: A Food Lover’s Guide to St. Louis Neighborhoods” is the quickest way to shop small and local. This guidebook highlights all manner of grocery and specialty stores in the St. Louis area, broken down for easy access into neighborhoods as well as store type. The first chapter features about 20 neighborhoods in the Metro Area, giving a little history of each and the current demography in relation to the grocery stores that remain open today. The second set of chapters separates the stores by way of type – or usually, ethnicity. From Eastern Europe to Southeast Asia to Natural Food Stores, there are about 20 more chapters of helpful information for the new and experienced grocery shoppers alike. Each of these chapters includes a lexicon of items you might find in the type of stores listed – with a small description on how to buy and use these items.

The book includes Side Bars, full of interesting tidbits and tips, as well as over 2 dozen tested recipes. The Foodie’s Guidebook aims to be charming and entertaining, with real functionality for folks that want to get to know their neighborhoods better, or start supporting smaller businesses, or expand their culinary knowledge, or just to have a fun foodie adventure.

Your pledge will help us fund production – from design to printing – and get this book on the shelves by Fall 2013.

updates!

The book has laid dormant for about 5 years – so I am in the process of updating the manuscript.

This process has reminded me of grocery stores gone by, like:

Diamante’s

Busch’s Grove

Sappington